Strictly star Neil Jones has joined male beauty brand Shakeup as its first ambassador
Strictly star Neil Jones has joined male beauty brand Shakeup as its first ambassador. Shakeup was founded in 2020 by twin brothers Jake Xu and Jake Carnell-Xu. They were inspired by the massive rise in men's beauty in Asia and the K-pop market. With more men than ever branching out with their beauty routines, the duo created Shakeup to provide affordable, innovative, and solution-driven skincare and cosmetic products and are on a mission to normalise men wearing make-up.